Moto Mods Are Not Dead, but They’re Not Not Dead
Today, we saw the introduction of the Moto Edge+, which is Motorola's return to the flagship phone space. But we couldn't help but wonder about a potential casualty of Motorola's last line of flagships, the Moto Z. Along with the Moto Z line of phones, also came the introduction to Moto Mods. Moto Mods were snap-on accessories that atached to the back of a Moto Z phone and added some functionality - a gaming controller, or a 360-degree camera, etc.
When the Moto Edge+ came out today with no mention of Moto Mods, we reached out to Motorola and asked about their fate. Here's what Moto had to say:
With moto mods, we set out to address consumer pain points of wanting a more tailored smartphone and customizable experiences, and we were the most successful implementation of any OEM.
Far, far, far, far, far the most successful. It's not even close. Moto goes on:
The experience and knowledge we gain through these types of pursuits stay with us as we innovate in new ways and release new products. Moto mods led to us building new expertise in 5G, and launching the world's first 5G mobile device. We know that our understanding of modular technology will help us build something even more exciting in the future. For fans of moto z and moto mods, these products will continue to be available for purchase.
So, Moto Mods are still for sale. If you happen to own a Moto Z generation phone, you can buy them. But we're fairly sure that the door has been closed on bringing more mods to the fold.
It's a little sad, but not entirely unexpected. It's important to acknowledge that Motorola promised three years of Moto Mod support, and gave us four. That's pretty awesome. Plus, as the quote says, this was by far the best implmentation of modular phones thus far, and Motorola derserves a lot of credit for that. Well done, Moto. We applaud you.
It also should be mentioned that in the quote, "moto mods" is all lower case, instead of "Moto Mods," which completely undermines every single instance I've ever written the words "Moto Mods." So that's fun. #brandingFTW